Annual report

Having worked with Reach Out and Read - Minnesota before, I had a good understanding of their brand and visual identity. I took time to read through the information in the report and work with the client to make sure the visuals properly supported the information and didn’t distract. Keeping in-mind that mostly donors and board members would read this, I picked out specific quotes and images that would appeal to them, and I laid out the document in a way that would be both visually engaging and easy to understand. I am very happy with the result.